Software Advice has revealed that 94% of healthcare patients use online reviews to evaluate providers. Owing to the data, we can trace the importance of Google reviews in the healthcare industry. In fact, legends have it that nearly 5% of Google searches are dedicated to the healthcare sector.
As a result, healthcare providers have started to embed Google reviews on their website. A Google review widget helps the healthcare providers to showcase a social proof on their website. However, if you are in a fix whether online reviews are beneficial for your healthcare industry, we have jotted down some of the advantages of reviews in the healthcare industry.
Why You Need Google Reviews For Healthcare Industry
Whether you like it or not, Google reviews are the future of the healthcare industry. It can heavily influence the decision of your healthcare seekers. Have a look at the benefits.
1. Defines Your Digital Credibility
There is no denying in the fact that people like to check online reviews when it comes to investing their money. And people tend to make opinions about what they read online especially in the healthcare industry.
So if you are in the industry, managing your digital credibility is a must. And Google reviews are a great way to achieve it. These reviews serve as a proof of the quality of your services. So, even if you are new in the healthcare industry, you can create a patient base using Google Reviews.
2. Help You Acquire More Healthcare Seekers
Any business has a chance to succeed or fail based on its online reputation. Before scheduling a session with you, prospective clients frequently read your best reviews first.
According to a recent study, 60% of consumers claim that unfavorable evaluations discourage them from approaching a service from any business. Nowadays, only 14% of customers will still schedule an appointment with a company that has a 1-2 star rating.
If your most recent reviews are all negative, people will quickly get an unfavorable opinion of your services, without even reading the reviews you’re most proud of.
Therefore, it is essential to develop a reputation management strategy to track the standing of your patient satisfaction rate.
3. Helps Your Boost Ranking In SERP
Is it really important to stay at the top of SERP results? Let us address this concern with data.
According to Advanced Web Ranking, nearly 75 percent of people click the first 10 Google organic results.
It is almost 2023 and it has become a universal fact that no industry can escape Google. A simple search about your healthcare services can give out every information about your services. If you really want to stay at the top, you have to fetch as many reviews as you can. Google checks how many times your business gets mentioned online.
Google uses this as an authority signal to determine how well-known your business is online, specifically through patient evaluations posted on Google. Google claims that the number and quality of reviews affect local search results. A company’s local ranking will rise with more reviews and favorable ratings.
Leaders in the SEO industry say that Review Signals, which are quantity, velocity, and diversity, were fifth for the local finder top ranking factors and seventh for localized organic top ranking factors in the 2017 Local Search Ranking Factors survey.
4. To Know How People Perceive Your Services
It’s a fact that most healthcare professionals lack the time necessary to oversee every aspect of their operations. However, you can be sure that if something, or someone, isn’t working out, you’ll find out about it online.
Negative patient reviews can appear intimidating and damaging, but if you know how to handle them and are eager to grow, you’ll discover that they can actually be very helpful. What better method to find out how well you and your staff are doing than to read what actual customers have to say?
Online patient testimonials offer important information about how people are describing your practice. What search terms do they use to describe your company and its offerings? Do the words used in your marketing make sense?
If it does not, you can also use the same tone as the consumers’ to address the issue.
In A Nutshell
This is not a secret anymore that Google reviews have assisted potential patients in making the best judgments. And Google reviews by patients are crucial for the expansion of your medical practice. They serve as social proof, helping people decide by examining what previous customers have experienced after using your healthcare service.
And hence we also recommend opting to embed Google reviews on websites. When you have a Google review widget on a website, you can showcase to your prospective patients that you have expertise in the field.
So, don’t wait anymore, go ahead, fetch Google reviews and shoot your shot!
