Digital marketing is also referred to as online marketing. The truth, its importance only seems to have been enhanced more than ever. Hence you need to take adequate steps to develop, optimize or streamline your marketing strategy immediately. This will help accelerate the coming year results. To support business growth and digital transformation, you do need to develop an integrated plan. By applying digital media and technologies, you can achieve certain marketing objectives with ease.
Pillars of digital marketing
Online marketing can be grouped into six areas. Focusing on them is vital irrespective of your business size. It helps you to understand that success achieved in this strategy is not just about digital platforms and media. Also is crucial developing effective digital messaging, experience along with quality content. It can ensure fuelling your digital strategy. The Digital marketing agency in Delhi you choose can be responsible for all the pillars.
Know the six pillars
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Measurement and goals: Digital reporting, forecasts including customer insight, attribution, KPI dashboards, etc.
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Governance and strategy: Goals – Strategy (Brand Positioning, Targeting, Segmentation), Analytics, Sales alignment and integration marketing, structure, resourcing, data and marketing technology.
- Experience: mobile/desktop sites and apps including customer service.
- Media: Owned, paid, earned media along with Display Ads, Social and Search.
- Content: Blog and product content helps fuel content marketing, interactive tools, PDF downloads.
- Messaging: Chat, Email, customer service, social media, personalization and on-site interactions.
Reasons to engage in digital marketing strategy
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Not knowing your online market share or audience: Perhaps, all these years, you might be underestimating online demand for your services from your customers. You need to research this segment. Otherwise, you will not develop knowledge about your online marketplace. Remember, the dynamics is likely to differ from that of traditional channels. This is because of varying customer behaviour, profile, propositions, competitors and choices present to market communications.
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Being directionless: Companies not having digital strategy are not likely to have clear set strategic goals. This is concerning what they desire to achieve with regards to developing good relationships with existing ones or gaining new customers. By taking help of the leading Digital marketing agency in Delhi, you will be able to use resources to derive the set goals. They will also perform analytics to find out whether the goals are being achieved or not.
- Not having effective online value proposition: For digital marketing, you need to use strategic approach. Digital experiences can enhance brand appeal. It involves using interactive tools, ensuring digital audience interactions and improving online services. This is to enhance customer service. Digital value proposition can be customised to suit diverse target customer personas. It helps differentiate online service, thereby encouraging new and existing customers to engage as well as stay loyal.
- Start-up and existing customers can gain market share by optimizing always-on marketing strategy: Sufficient amount of resources are to be devoted to digital marketing to achieve success. If not or if adopting ad-hoc approach without any clear defined strategies, your competitors are likely to benefit. Here, always-on marketing means investments in earned, owned and paid media desired across customer lifecycle. They are desired to maintain better visibility while supporting continuous retention and conversion.
- Not integrated: Whether it is a different digital agency, sitting in IT or some specialist digital marketer, digital activities are to be finished in silos. Packaging ‘digital’ within a convenient chunk can be quite easy, but will prove to be less effective. Digital media is found to work best if integrated with traditional response and media channels. Hence, what is desired is an integrated strategy for digital marketing.
- Not knowing properly your online customers: Digital is considered to be a measurable medium. However, Google Analytics are likely to provide information only on volume of visits made by visitors, but not what they think or reflect their sentiments. Therefore, it becomes essential to use various research forms along with site user feedback tools. They can help identify and strengthen weak points. The leading Digital marketing agency in Delhi can ensure connecting your brand with your target audience.
- Wasting time and money due to duplication: Chances are your resources might be wasted. It is something noticed in large companies where different marketing organizational segments purchase diverse tools. It could even be that different agencies are carrying out similar type of online marketing tasks. Hence, it becomes essential to choose a strategy that will work for your brand as well as your team. You should be able to plan, optimize and manage digital platforms and channels effectively.
- Digital not having sufficient budget or people giving importance: Devoting insufficient resources to planning or executing online marketing is not a good idea. Not having specialty e-marketing skills is only likely to cause difficulty to respond effectively and quickly to competitive threats. You need to have proper access to planning tools and strategy. It also includes digital maturity benchmarking, performance as well as marketing data reports.
Accelerate results and transform marketing strategy
The above are the powerful reasons as to why you should transform your marketing and develop a strong digital strategy. You should take help of the industry experts who can guide you to making the right decision. They will also adopt appropriate strategies and measures that will boost your brand.
